SEO Process

We follow a step-by-step SEO process to ensure good results for your website.

Before beginning any search engine optimisation project, it is important to understand the process involved in an effective SEO campaign. Although our process has been refined over the years, we continue to innovate and work hard to stay at the cutting edge of the SEO game with honest practices that provide your website with effective traffic and conversions.

Step 1

Keyword Analysis & Research

The first step of our search engine optimisation process involves analysing the keywords you are interested in, and also those keywords your competitors are targeting. This step requires a considerable amount of time to find a good set of phrases that offer a balanced combination of two important factors: high usage by searchers and relatively low competition within the search engines.

Our in-house SEO experts will then use specific SEO tools to generate further unused keyword possibilities. The final result will be a list of potentially profitable keywords to choose from.

Step 1

Step 2

Keyword Assignment & Goal Setting

With a keyword analysis & research report in hand, we now have the information needed to assign keywords you’d like to rank for to the respective pages on your website. This part of the strategy is critical, as it will be the blueprint for the entire SEO campaign.

After developing a complete picture of the site’s starting position, goals are set for your SEO project. Having clear goals ensures that you know what work is needed, and at which specific areas; it also provides you a benchmark against which you can measure for your subsequent campaign’s success.

Step 2

Step 3

Best Practice Site Audit

Analysing your website with our proprietary site audit tool’s report helps make your site more accessible for search engine robots, and also ensures a positive user experience for your site visitors. After our site audit,  you will be able to:
  • Optimise your internal and external links;
  • Add tags where they are missing;
  • Make titles, meta descriptions, and other HTML tags unique and comprehensible for users and search engines;
  • Correct broken images and provide them all with an alt attribute;
  • Detect and erase error pages;
  • Find duplicate content pages;
  • And fix other problems blocking your SEO progress!
Step 3

Step 4

Content Building

We often find in our Keyword Analysis & Research phase that one of the reasons for our client’s site falling behind their competitors is due to the amount of indexed content that their competitors have but they don’t.  In those cases, this phase of the process takes on additional importance.

Content is king in search engine optimisation. The search engines love high volume, and high-quality relevant contents. Therefore, serving up useful and relevant contents related to your business on your website will give your site visitors a reason to stay and come back. Furthermore search engines will have more accurate information about the type of products or services your company offers; that information will translate directly into the search ranking they give your site for related keyword phrases.

We focus on delivering highly-useful inbound contents, which send large levels of traffic, social shares and links to your website.

Step 4

Step 5

On-site SEO Code Optimisation

At {47} Media, we pride ourselves in providing SEO code optimisation in a way that few SEOs in the industry do. In fact, at the beginning of our web design stage, we already pay attention to optimising and cleaning up the codes in our design. Optimising websites is what we’ve been doing for years, so rest assured that your site is in the good hands of our SEO-trained designers.

Your code optimisation will entail first fixing anything that is broken.  Following this, we will optimise your page titles, text-based navigationmeta descriptionsALT and META data, and meta keywords. We will also take a look to make sure the search engines can index your content, no pages are being blocked, all links are being followed, and everything on the backend is overall in top-notch condition for search engine indexing. We also look at advanced strategies such as Schema.org, images, videos, sitemaps, robots.txt and more.

Finally, we ensure that your website abides by Google’s Quality Guidelines.

Step 5

Step 6

Off-site Link Building

Links are important for ranking and trust. Each new, quality link to your site increases the likelihood of search engines’ spiders running across your site as well as searchers looking for the services or products you’re offering. Search engines like Google and Bing view links from high quality sites to your site as votes for your site and reward it accordingly.

This phase marks the start of the all-important external link building exercise. It should be noted that external link building may occur at different times, this will all be based on the link building strategy our in-house SEO creates, which will be dependent on the goals of your marketing campaign.

Step 6

{ Say Hello }

Nothing beats a good old-fashioned conversation. If you like what you’ve seen and read so far, call us for a chat to discuss how we can help you.